Business Identity Licensing Process
Business Name Leasing provides a structured path for securing and activating a premium business identity without purchasing the domain outright.
- Select Identity: Choose a business identity aligned with your goals.
- Submit Inquiry: Tell us how you intend to use the domain.
- Review & Approval: We assess alignment and lease suitability.
- Secure the Lease: Execute the agreement and complete initial payment.
- Activate the Domain: Technical setup and DNS configuration begin.
- Build & Grow: Operate under your licensed business identity.
- Renew or Acquire: Continue leasing or pursue ownership options when available.
What is business identity licensing?
Business identity licensing allows a business to operate under a premium domain identity without purchasing the asset outright.
The domain remains under BNL ownership while the licensee receives usage rights for the term of the agreement.
How is this different from buying a domain?
Purchasing a domain transfers ownership. Licensing provides structured access to a business identity while preserving capital for operations, marketing, and growth.
Who owns the domain during the lease?
BNL retains ownership of the domain throughout the lease term.
The licensee receives the right to use the domain according to the terms of the Business Identity License Agreement.
Can I build a website and email on the domain?
Yes. Licensees may use the domain for websites, email, marketing campaigns, and business operations, provided usage remains within the approved agreement.
Is there a minimum lease term?
Yes. Most BNL business identity licenses require a 24-month minimum commitment.
Is a security deposit required?
Certain identities may require a security deposit based on the asset’s value, lease rate, intended use, and risk profile.
Is there an option to purchase?
Some identities may include a purchase option. Availability varies by asset and is determined on a case-by-case basis.
What is BBIA™?
BBIA™ stands for Business Brand Identity Assessment. It is BNL’s framework for evaluating business identity strength, clarity, positioning, and long-term viability.
How are lease rates determined?
Lease rates are based on several factors, including identity strength, brandability, memorability, market clarity, commercial intent, expansion potential, and BBIA™ assessment.
How do I get started?
Browse available business identities and submit an inquiry through the marketplace. A Brand Advisor will review your request and guide you through the next steps.
Each lease is subject to review, approval, agreement execution, and initial payment.
Need Help, Contact Us
No question is too small and no identity decision is too important to discuss. From selecting a premium business name to reviewing licensing options, BBIA™ assessments, or virtual appointments, BNL Brand Advisors are here to guide your next step.
